The vast majority of business leaders view customer experience as the key differentiator for their business. In fact, Gartner estimates that 89% of businesses will compete primarily on customer experience by 2017.
Business hours are precious. Making the most of them is critical When poor tools, organisational obstacles and convoluted processes frustrate employees, time is lost and productivity suffers. And that's a problem no amount of after-work pizzas, break-room foosball or high-tech nap-pods will be able to fix.
Business email has evolved. The HTML styled missives you receive today bear little resemblence to the first QWERTYUIOP punched out by Ray Tomlinson in 1971. While the look and underlying technology have changed enormously over the last 40-odd years, most significant has been the change in the role of email in business.
Managing email takes time. More than two hours of every working day for most of us according to recent studies. The time saving tips that work for some, may be a drag for others, but most important is finding the email management practices that keep the whole business operating productively, both today and into the future.
Imagine this...you're coming to the end of one of your biggest projects for the year. You're just about to shout the team a celebratory round when the customer disputes your final invoice, claiming it doesn't match the terms negotiated via email all those months ago. How long will it take you to find all the information you need to get to the bottom of things?